Brendan G

Okay, let's break down this customer's website session to help the sales team connect effectively!

Quick Summary 🎯

• Started on the discovery page, indicating initial browsing.
• Showed a distinct preference for French Eclectic style via the quiz.
• Refined searches using custom queries related to high-end and green options.
• Demonstrated interest in exterior doors and windows with several "likes".

Key Interests 🌟

• Main product categories: Exterior Doors (Fiberglass) and Windows.
• Style Preferences: French Eclectic, interest in green colors and high-end options.
• Time Spent: Short session (2 minutes), but high engagement through quiz, custom queries and likes.
• No specific image focus identified, but the user liked a few products that might point to the styles they like.

Conversation Starters 💬

• "I see you're interested in the French Eclectic style. What aspects of that style are you looking to incorporate into your home?"
• "I noticed you were searching for higher-end doors and windows, and even specified green options, what are your requirements for quality and color? What is most important to you?"
• "Those fiberglass doors you liked combine durability with great style. Do you have a specific location in mind for these, such as a front entry or a patio?"

Sales Approach 🎯

• Recommend a phone call or personalized email.
• Emphasize:
  • High-quality materials and construction of fiberglass doors.
  • Customization options, especially color choices, including green tones.
  • Energy efficiency and durability, aligning with high-end preferences.
• Specific Product Recommendations:
  • Focus on the "Smooth Fiberglass Exterior Door" options, especially those in green colors or those that can be customized with a green finish, such as:
    • D-ART34-0001 8-Foot Smooth Fiberglass Exterior Door with Artisan 3/4 Lite – Artichoke
    • D-PERH1-0012 1-Panel Smooth Fiberglass Exterior Door with Perimeter Half Lite – Hunter
  • Suggest the Bay Window Set given the "like."
• Potential Concerns to Address:
  • Budget: Acknowledge and address the customer's desire for high-end products by showcasing the value and long-term benefits.
  • Color Accuracy: Offer samples or virtual renderings to ensure the green tones meet the customer's expectations.
• Relevant Past Project Examples:
  • Showcase completed projects featuring French Eclectic-style homes with fiberglass doors and custom color options.

Visual References 📸

• D-PERH1-0012 (1-Panel Smooth Fiberglass Exterior Door with Perimeter Half Lite – Hunter)
• D-ART34-0001 (8-Foot Smooth Fiberglass Exterior Door with Artisan 3/4 Lite – Artichoke)
• WIN005 (Bay Window Set)
• D-PERF-0012 (Smooth Fiberglass Exterior Door with Perimeter Full Lite – Hunter)
• D-PERF-0001 (Smooth Fiberglass Exterior Door with Perimeter Full Lite – Artichoke)

User Profile

• Type of Buyer: Affluent homeowner with a distinct style preference looking for quality and aesthetics.
• Trends:
  • Prefers fiberglass doors, suggesting a focus on durability and low maintenance.
  • Interested in both doors and windows, indicating a potential whole-house renovation or building project.
  • "Liking" a range of products suggests they are still exploring their options.
• Expert Assumptions:
  • They may be particularly receptive to eco-friendly or sustainable options, given their interest in "green ones."
  • They likely value curb appeal and want products that will enhance the architectural style of their home.
• Product Focus: Exterior doors and windows
• Estimated Budget: Likely high-end, given the "wealthy" comment, focus on quality, and interest in fiberglass.
• Average Price of Liked Products: The average price of the liked products is around $2,919.40, with a wide range due to the inclusion of the less expensive Bay Window Set. Focus conversation on higher priced options.

This analysis should help the sales team tailor their approach and have a meaningful conversation with this potential customer!