Matt Uniform Buyer

User Journey Analysis

• Discovery & Initial Selection: The user started on the /discovery page and immediately engaged with a quiz, initially selecting "American Farmhouse" for their "Home Style." This produced a list of potential products.

• Refining Preferences: The user then refined their "Home Style" to "Craftsman Bungalow" using the quiz. This suggests they may have been exploring different design aesthetics.

• Image Upload & "Home Vision" Tab: The user uploaded an image, likely of their home or inspiration, and then navigated to the "Home Vision" tab. This indicates a shift from style exploration to personalizing their selections with a visual reference.

Key Interests

• The user showed continued interest in the "Home Style" quiz feature, using it to refine their preferences twice within a short timeframe.
• The upload of an image and subsequent navigation to "Home Vision" is the final interaction, suggesting that personalized visual customization may be a critical aspect of their purchase decision.

Lead Request Trigger

• The user switched to the "Home Vision" tab after they had the confidence messages displayed.
• The combination of tailored recommendations and visual personalization prompted the request for further information.

Behavioral Patterns

• Iterative Refinement: The user iterated on their design preferences using the quiz, indicating a desire for guidance in the discovery process.
• Visual Focus: The image upload emphasizes the importance of visual appeal and personalized context in their decision-making.
• Confidence Messages: These messages appear to have nudged the customer into finalizing their journey.
• Short Session: The user spent approximately 3.5 minutes (210 seconds) on the website.