Carrie company

User Journey Analysis

This user engaged with the website for approximately 20 minutes, displaying a clear exploration of options before moving towards a potential lead.

Key Steps

• Discovery Phase: Started on the main discovery page.
• Quiz Engagement: Utilized the quiz multiple times, experimenting with different home style selections. First attempt selected "Cape Cod". They then tested "Craftsman Bungalow", and "French Eclectic".
• Custom Query: Performed a custom query searching for specific product type.
• Visual Aid: Uploaded an image of their home.
• Tab Change: Changed the tab at the end of the session.

Interests and Lead Trigger

• The user spent a significant amount of time running various home style combinations, focusing on how different home styles could produce certain product options.
• The image upload, followed by the "Home Vision" tab change, and a specific confidence message indicates they were trying to see how products would look and fit with their home's aesthetic. The image upload and home vision could have triggered some interest.

Behavioral Patterns

• Iterative Exploration: The user iteratively refined their requirements using the quiz, indicating a desire to explore different style options, suggesting there is some uncertainty when using the quiz feature and the user may need additional support.
• Visual Confirmation: The image upload action signals a need for visual confirmation and personalization, suggesting the integration of a "view in my home" feature might improve user engagement.
• Information Seeking: The user is using the website to find the right products, but seems like they need further assistance to make the final purchase. More detailed product information or a live chat can improve the purchase rate.