Will Thompson

User Journey Analysis

Here's an analysis of the user's journey towards a lead request:

Journey Overview

• The user started on the "/discovery" page.
• Immediately, the user viewed a product with ID 50.
• The user then repeatedly viewed the product page for product ID 50.
• The session concluded with a tab change on the product page.

Product Interest

• The user spent the majority of their very short session repeatedly viewing the page for product ID 50. This suggests a strong initial interest in this specific product.

Trigger for Lead Request

• The final action was changing from the "Home Style" tab to the "Home Vision" tab. Since the product ID is the same, the user seems to be comparing or getting clarity about the product before asking for a lead.

Behavioral Patterns

• Rapid and repeated views of the same product page. This could indicate the user was looking for specific information that was difficult to find or that required multiple confirmations.
• The overall session duration was exceptionally short (6 seconds). This is a major problem and has to be improved on future iterations.

Insights

• The initial product view on the "/discovery" page seemed to be effective in capturing user interest, as they focused on it immediately.
• The repeated product page views highlight a potential area for improvement in the product page design. Ensure that key information is readily available and easily accessible, perhaps through better layout or clearer descriptions.
• The tab change to "Home Vision" immediately before requesting a lead suggests that information within this tab is critical to the user's decision. This should be highlighted further or made more prominent.
• Address the short session duration. Provide clearer calls to action, offer live chat support, or use proactive pop-ups to encourage further engagement.