Will Thompson

User Journey Analysis: Lead Request

Journey Summary

The user's journey can be summarized as:

• Intense focus on a single product initially.
• Brief exploration of general product discovery.
• Engagement with a quiz, initially for one room, then refined by exploring other room options.
• Refinement with a custom query.
• Eventual request for a quote on a different product.

Product Interest

• The user's initial behavior shows intense interest on one particular product, viewing its page multiple times within a short timeframe (approximately 16 minutes).
• The quiz selection event after indicates a need for a wider view of products suited to their needs.
• The final interaction shows a shift to another product, implying that the user found other products more interesting after the discovery and quiz refinement.

Lead Request Trigger

The request for a quote seems to be triggered by a combination of factors:

• Initial interest in a similar product.
• Exposure to different product options through the quiz.
• Perhaps the custom query offered new/different options.
• The product view immediately preceding the request suggests a final consideration before proceeding.

Behavioral Patterns

• The user initially focuses on a specific product, then broadens their search, and finally returns to a specific product to request a quote. This suggests a process of consideration and comparison.
• Engagement with the quiz tool and custom query demonstrates an active effort to refine their product selection based on their needs. This highlights the importance of relevant recommendations.
• The confidence messages may provide little value to the customer's journey.