Marc Uible

OK, here's an analysis of the provided session data to help the sales team connect effectively with this potential customer:

Quick Summary 🎯

• Entry point: Discovery page
• Initial Action: Took the quiz and selected "American Farmhouse" style.
• Notable Action: Performed a custom search for "exciting modern doors under 3k"
• Key takeaway: They are interested in doors that fit an American Farmhouse style, but are also looking for something "exciting" and "modern" and are budget-conscious.

Key Interests 🌟

• Main product category: Exterior doors
• Style preferences: Initially, "American Farmhouse." Later, "Modern" and budget-conscious.
• Engagement level: Relatively short session (around a minute), but showed intent by taking a quiz, liking products, and performing a custom search.
• Focus: Smooth Fiberglass Exterior Doors with various lite configurations (Half, Full, 3/4).

Conversation Starters 💬

• "Hi there! I noticed you're exploring options for an American Farmhouse style door, but also mentioned wanting something modern. That's a fantastic combination – are you aiming for a modern twist on the classic farmhouse look?"
• "I see you liked a few of our Artisan Half Lite doors in Navy and Denim. Are you leaning towards those darker colors, or are you keeping your options open?"
• "We noticed you were looking for doors under $3k. We have some great options that blend modern design with farmhouse charm within that budget. What are your must-have features?"

Sales Approach 🎯

• Recommended Contact Method: Email with a follow-up call within 24 hours. The short session suggests they might be busy but are actively researching.
• Key Selling Points:
  • Highlight doors that bridge the gap between American Farmhouse and modern styles.
  • Emphasize the value and affordability of fiberglass doors, especially given their budget search.
  • Showcase energy efficiency and durability.
• Specific Product Recommendations:
  • Since they liked the Artisan Half Lite doors (Navy and Denim), suggest doors in the Artisan series within their budget, highlighting the modern design elements.
  • Suggest the "Smooth Fiberglass Exterior Door with Perimeter Full Lite – Artichoke" (D-PERF-0001) as it fits within their budget and has a clean, modern look.
• Potential Concerns to Address:
  • Budget limitations: Be ready to present options that fit their under $3k requirement.
  • Style conflict: Reconcile the "American Farmhouse" quiz result with the "modern" search query. Clarify their vision.
• Relevant Past Project Examples: Feature projects that successfully blend farmhouse charm with modern design.

Visual References 📸

• Images Viewed (Liked):
  • D-ARTHL-0015: 8-Foot Smooth Fiberglass Exterior Door with Artisan Half Lite – Navy
  • D-ARTHL-0008: 8-Foot Smooth Fiberglass Exterior Door with Artisan Half Lite – Denim
  • D-PERF-0015: Smooth Fiberglass Exterior Door with Perimeter Full Lite – Navy
  • D-PERF-0001: Smooth Fiberglass Exterior Door with Perimeter Full Lite – Artichoke
  • D-PERF-0008: Smooth Fiberglass Exterior Door with Perimeter Full Lite – Denim
• Highlight:
  • Showcase additional images of Artisan Half Lite doors in various colors.
  • Provide examples of perimeter full lite doors in modern farmhouse settings.

User Profile

• Type: Budget-conscious homeowner with an evolving style preference, initially leaning towards American Farmhouse but exploring modern options.
• Trends: Likes darker colors (Navy, Denim) and doors with lite configurations (Half and Full). Seems to appreciate clean lines and smooth finishes.
• Expert Assumptions: The user is likely renovating or building a home and is in the early stages of design, exploring different styles and options. The "exciting modern doors under 3k" query suggests they are looking for a statement piece that doesn't break the bank.
• Products They're Looking For: Exterior fiberglass doors with a modern farmhouse aesthetic, smooth finish, and lite configurations, with a budget under $3,000.
• Average Price of Liked Products: The average price of the liked products is around $4,319. This indicates that, while their budget is a concern, they are attracted to higher-end styles and may be willing to stretch their budget for the right door. The fact that they searched for products "under 3k" but liked products well above this price point indicates some uncertainity about their budget.

I hope this analysis helps your sales team connect with this lead effectively!