Hugh C

Okay, here's an analysis of the customer's website session, designed to help your sales team connect effectively:

Quick Summary 🎯

• Entered through the discovery page.
• Initial interest: American Farmhouse style doors.
• Refined search to include "Kitchen" as the room type.
• Showed clear interest by liking products and uploading a reference image.

Key Interests 🌟

• Main Product Category: Exterior Doors
• Style Preference: American Farmhouse, Smooth Fiberglass
• Engagement Level: Moderate (12 events in ~18 minutes)
• Image Upload: Uploaded an image, indicating a specific vision.

Conversation Starters 💬

• "I saw you're interested in American Farmhouse style doors for your kitchen. What kind of project are you working on?"
• "The 'Smooth Fiberglass Exterior Door with Perimeter Full Lite – Espresso' is a popular choice. What appeals to you most about that particular door?"
• "I noticed you uploaded an image of your home. Would you like to discuss how to best integrate the door with your existing architecture?"

Sales Approach 🎯

• Contact Method: Email followed by a call if no response within 24 hours.
• Key Selling Points:
  • Durability and energy efficiency of fiberglass.
  • Customization options for colors and lite configurations to match their style.
  • Free design consultation based on their uploaded image.
• Specific Product Recommendations:
  • Focus on doors with "Perimeter Full Lite," "Perimeter Half Lite," and "Artisan" styles, especially in colors like "Espresso," "Tomato," and other neutral/earthy tones that fit the American Farmhouse aesthetic.
• Potential Concerns:
  • Price (some liked doors are in the higher price range - $3999-$5499).
  • Installation logistics (address potential concerns about fitting a new door in an existing kitchen).
• Relevant Past Project Examples:
  • Show similar American Farmhouse kitchen door installations.

Visual References 📸

• Uploaded Image: https://solutions-engineering.s3.amazonaws.com/kbis-discovery-images/1883aebd-fe8c-4831-b366-2976428ef7df/1753886238552-1300x600-maisons-pierre-lemag-quel-type-maison-choisir-couv (1).jpg (Analyze this image to understand their home's architecture and offer relevant door styles).
• "Smooth Fiberglass Exterior Door with Perimeter Full Lite – Espresso" (D-PERF-0009)
• "2-Panel Smooth Fiberglass Exterior Door with Perimeter Half Lite – Tomato" (D-PERH2-0020)
• "2-Panel Smooth Fiberglass Exterior Door with Perimeter Twin Lites – Espresso" (D-PERT2-0009)

User Profile

• Type of Buyer: Likely a homeowner renovating their kitchen with a specific design style (American Farmhouse) in mind. They are proactive, using quizzes and image uploads to find the perfect door.
• Trends: Likes smooth fiberglass exterior doors, especially those with perimeter lites (full, half, or twin). Appears open to different colors that fit the farmhouse aesthetic.
• Expert Assumptions: This user is looking for a door that is both aesthetically pleasing and functional for a kitchen. They likely value natural light and energy efficiency. Given the price points of the liked doors, they are willing to invest in quality.
• Product Guess & Budget: Aiming for a premium fiberglass exterior door for their kitchen, potentially willing to spend $4000 - $5500. They want something stylish that fits their American Farmhouse aesthetic.
• Average Price of Liked Products: $4499.00