Zach Francisco

Alright, let's break down this lead and arm your sales team with the insights they need!

Quick Summary 🎯

• Started on the "Discovery" page, indicating general browsing.
• Quickly switched tabs, suggesting a focus on visual inspiration ("Home Vision" after "Home Style").
• Searched for "I need a dark door," showcasing a clear preference.
• Liked two doors: "1-Panel Smooth Fiberglass Exterior Door with Perimeter Half Lite – Cougar" and "8-Foot Smooth Fiberglass Exterior Door with Artisan 3/4 Lite – Carbon" indicating they are interested in exterior doors.

Key Interests 🌟

• Main product category: Doors (specifically exterior doors).
• Style preferences: Dark doors, fiberglass material, smooth finish, with lites (windows). Perimeter Half Lite and Artisan 3/4 Lite specifically.
• Time spent: Short session (under 20 seconds), but with focused activity. The "like" actions suggest decisive engagement.
• No images or content focus beyond the search query and liking specific products.

Conversation Starters 💬

• "Hi there! I see you're looking for a dark door. Are you replacing an existing door or working on a new build?"
• "We have some beautiful fiberglass doors with lite options similar to the 'Cougar' and 'Carbon' models you liked. What kind of style are you going for?"
• "I noticed you searched for 'I need a dark door'. What color dark door are you looking for? We have plenty of options with customizable colors that might work."

Sales Approach 🎯

• Recommended contact method: Email or Phone. Due to the short session, the user is likely still browsing or in the early stages of a project, so a phone call might be too aggressive. An email with a personalized product selection that matches their preferences is recommended.
• Key selling points:
  • Highlight fiberglass durability and energy efficiency.
  • Emphasize the variety of dark finishes available.
  • Showcase customization options for lites (window styles) and hardware.
• Specific product recommendations: Showcase doors with smooth fiberglass, dark finishes, and similar lite configurations as the "Cougar" and "Carbon" models.
• Potential concerns to address: Price (fiberglass doors can be an investment), lead times for custom orders, installation considerations.
• Relevant past project examples: Share photos of recently installed dark fiberglass doors with similar lite configurations, highlighting customer satisfaction.

Visual References 📸

• "1-Panel Smooth Fiberglass Exterior Door with Perimeter Half Lite – Cougar" (D-PERH1-0007)
• "8-Foot Smooth Fiberglass Exterior Door with Artisan 3/4 Lite – Carbon" (D-ART34-0005)
• Include images of similar dark fiberglass doors from your portfolio with various lite options to provide inspiration.

User Profile

• Type of Buyer: Likely a homeowner in the early research phase for a door replacement or new construction project. They have a clear aesthetic preference for dark doors with some window/lite features. They are decisive, as they liked two products in a short session.
• Trends: Exterior doors are in high demand for curb appeal and energy efficiency upgrades. Dark colors are a popular trend for a modern or contemporary look.
• Assumptions: The user is likely looking for a durable, weather-resistant door with good insulation. They value aesthetics and are willing to invest in a quality product. The "Home Vision" tab change implies they are visually driven and seeking inspiration.
• Product Needs: An exterior door that is dark in color, made of fiberglass, has a smooth finish, and features some type of window (lite). They are likely prioritizing aesthetics and durability.
• Budget: Based on the liked products, their budget is likely in the $3500-$4000 range.
• Average Price of Liked Products: $3699.00