Will Thompson

Quick Summary 🎯

• Started on the discovery page.
• Uploaded an image and liked several exterior doors, suggesting an interest in home renovation, specifically doors.
• They seem to like doors with a half or full "Perimeter Lite".
• They chose "Craftsman Bungalow" as their home style.

Key Interests 🌟

• Main focus: Exterior doors.
• Style preference: Craftsman Bungalow style doors, particularly fiberglass doors with "Perimeter Half Lite" or "Perimeter Full Lite".
• Time engaged: Relatively short session (around 45 seconds), but with high-intent actions like image upload and multiple product likes.
• Visual Focus: Uploaded image (likely of their home or a similar style they like) and the liked door products.

Conversation Starters 💬

• "I saw you uploaded an image to our discovery tool and liked several of our Craftsman Bungalow style doors. Are you looking to replace your existing front door?"
• "I noticed you liked doors with the 'Perimeter Lite' design. What are your favorite features about that style?"
• "We have a variety of customization options for our doors, including glass styles and hardware. Would you like to explore those?"

Sales Approach 🎯

• Contact via email within 24 hours, followed by a call if no response.
• Key Selling Points: Highlight the durability and energy efficiency of fiberglass doors, customization options, and styles that complement a Craftsman Bungalow home.
• Specific Product Recommendations: Based on their "likes," suggest doors similar to the "1-Panel Smooth Fiberglass Exterior Door with Perimeter Half Lite – Flint" and "Smooth Fiberglass Exterior Door with Perimeter Full Lite – Flint."
• Potential Concerns: Address potential concerns about the price of fiberglass doors by emphasizing their long-term value and energy savings. Also, ask about installation needs and offer information on professional installation services.
• Relevant Past Project Examples: Share images of Craftsman Bungalow homes with similar doors installed.

Visual References 📸

• The uploaded image from S3.
• "1-Panel Smooth Fiberglass Exterior Door with Perimeter Half Lite – Taupe"
• "1-Panel Smooth Fiberglass Exterior Door with Perimeter Half Lite – Flint"
• "Smooth Fiberglass Exterior Door with Perimeter Full Lite – Flint"
• "8-Foot Smooth Fiberglass Exterior Door with Artisan 3/4 Lite – Cougar"

User Profile

• Type of Buyer: Likely a homeowner interested in improving their home's curb appeal and energy efficiency. They have a clear preference for Craftsman Bungalow style and are actively exploring door options.
• Trends: The preference for "Perimeter Lite" doors suggests a desire for natural light and an updated look. The image upload indicates they're likely trying to visualize how a new door would look on their home.
• Assumptions: The user is likely in the early stages of researching door replacement options. They are budget-conscious but willing to consider higher-priced options (average liked-product price is $4199.00) if they offer significant value and long-term benefits. They will probably be receptive to professional installation services.
• Product needs: Exterior doors
• Budget: Mid-high range (4000+)